Published on
April 25, 2024
Otrium, an online fashion outlet offering discounted premium brands, faced challenges with its expanding product catalogue.
Manual tagging processes were time-consuming and error-prone, hindering efficiency and customer experience.
Pixyle.ai's solutions revolutionised Otrium's operations, leading to remarkable improvements.
Otrium operates as a leading online fashion outlet, providing access to premium and luxury brand clothing at significantly reduced prices at up to 75% discount. With a vast marketplace hosting hundreds of designer labels, Otrium addresses the challenge of unsold stock, ensuring that every fashion item finds its rightful owner.
Pixyle.ai's product discovery platform delivers lightning-fast results, displaying product tagging outcomes in just 0.2 seconds and having the capability to tag an astonishing 336,000 images daily - a remarkable speed that is 100 times faster than human capabilities.
The platform ensures consistent and reliable tags throughout Otrium's entire product catalogue, a highly valuable feature for fashion retailers. Additionally, it enriches the company's product descriptions with powerful and descriptive tags, providing a deeper understanding of shoppers' intentions during their customer journeys, even in cases where prior customer information is lacking.
"We recognized the need to enhance the efficiency of product tagging and attribute processing, which were previously performed manually by our internal team. Moreover, product findability required improvement. Pixyle's assistance allowed us to break down the process into smaller, more manageable iterations, enabling swift implementation and fostering valuable feedback loops for continuous learning and improvement."
By leveraging Pixyle.ai, Otrium successfully streamlined its operations and fostered continuous improvement through iterative processes.
Since the collaboration with Pixyle began, Otrium has experienced a remarkable 90% boost in efficiency and productivity. This achievement was attributed to the AI-driven colour detection solution, which automated the process for Otrium's inbound logistic team.
The integration of mapped Pixyle tags into Otrium search led to a 95% increase in search results for the test term "cotton".
The customer shopping experience was further enhanced by enabling various filters such as patterns and styles.
Thanks to Pixyle's automatic tagging and Shot Type detection solutions, Otrium has significantly improved the accuracy of their tags, achieving an impressive accuracy rate of over 90%.
Discover how Pixyle.ai can elevate your shoppers' product discovery experiences.
Book a demo now.
"Working with Pixyle has allowed us to provide a better experience for our customers, making product discovery easy and accurate, ensuring that every clothing item finds an owner." - Bradley King, Head of Product, Otrium.
Pixyle AI generates e-commerce product data that enables brands, retailers and marketplaces to deliver exceptional product discovery experiences.
