Linkedin Live
September 24, 2025

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In the latest session of AI & E-Commerce Talks, we tackled a hot topic for retailers: Build vs. Buy Strategies for Product Data Success.

Svetlana Kordumova, Founder & CEO of Pixyle AI, moderated a discussion with Charlotte Kula-Przezwanski, Vice Chair & Managing Partner for EMEA at Columbus Consulting International. They explored whether retailers should invest in building in-house solutions or adopt ready-made platforms to scale faster.

Charlotte shared insights on the key drivers behind each approach, highlighted hidden costs, risks, and trade-offs, and explained how speed-to-market and AI adoption influence the decision-making process.

The key takeaway? Choosing the right strategy for your product data isn’t just about technology, it’s about unlocking efficiency, reducing risk, and enabling growth at scale.

Moderator:
Svetlana Kordumova - Founder & CEO, Pixyle AI

Guest Speaker:
Charlotte Kula-Przezwanski - Vice Chair & Managing Partner for EMEA, Columbus Consulting International

Meet the Speakers

Svetlana Kordumova
CEO & Founder at Pixyle.ai
Charlotte Kula-Przezwanski
Vice Chair, Managing Partner & Director · EMEA

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