E-Commerce Product Categorization
What is product categorization in eCommerce?
E-Commerce product categorization is the process of organizing products into logical categories, subcategories, and attributes so that customers can easily browse, filter, and find what they want. Effective categorization improves navigation, enhances product discovery, and boosts sales.
E-Commerce Product Categorization in Fashion
In fashion eCommerce, fashion ecommerce product categorization best practices involve organizing products into main categories such as clothing, footwear, and accessories, and subcategories like dresses, jackets, or sneakers. Products are also tagged with relevant attributes like size, color, material, and style. Proper categorization ensures shoppers can filter and explore the catalog efficiently, while also improving SEO and internal search results.
Product Categorization Strategies
- Category management: Plan categories and subcategories strategically based on product types, customer behavior, and merchandising goals.
- Attribute tagging: Use attributes such as color, material, or occasion to enhance filtering and search.
- Consistency: Standardize category names, hierarchies, and attribute definitions across the catalog.
- Scalability: Structure categories to accommodate new products, trends, and seasonal collections.
How to Structure Product Categories?
- Start with broad, high-level categories (e.g., Clothing, Accessories, Footwear).
- Break down into logical subcategories (e.g., Dresses, Jackets, Sneakers).
- Assign consistent attributes to each product to support filtering and search.
- Test and refine category structures based on shopper behavior and analytics.
Why It Matters?
- Helps shoppers navigate and find products quickly.
- Improves internal site search and product discovery.
- Supports SEO by creating a clear, logical catalog structure.
- Enables efficient catalog management for large fashion inventories.