Navigation Filters
What are Navigation Filters?
Navigation filters (also called product filters or site navigation filters) are tools that help shoppers refine product listings based on attributes such as size, color, price, material, or style. Often implemented through faceted search or layered navigation, filters improve product discoverability and make browsing more intuitive.
Navigation Filters in Fashion eCommerce
In fashion eCommerce, designing effective navigation filters allows users to quickly find relevant items in large catalogs. Filters enable shoppers to combine multiple attributes (e.g., women’s black leather boots in size 8) to narrow down results, improving the overall shopping experience.
Best Practices for Navigation Filters
- Organize filters logically by relevance and popularity.
- Include essential fashion attributes such as size, color, material, brand, and style.
- Enable multi-select and dynamic filtering for smoother UX.
- Ensure filters are responsive and easy to use on all devices.
- Test and refine filters regularly to maintain optimal performance.
Why Navigation Filters Matter?
- Enhance user experience by simplifying product discovery.
- Improve engagement and conversion rates by helping shoppers find products faster.
- Support internal search and faceted navigation, making large catalogs more navigable.
- Allow fashion retailers to deliver a structured, efficient browsing experience.