Online Product Discovery
What is Online Product Discovery?
Online product discovery is the process by which customers find products through digital channels such as search engines, category pages, recommendations, and social media. In eCommerce, digital product discovery is crucial for connecting shoppers with the right products at the right time.
Online Product Discovery in eCommerce
In fashion eCommerce, improving ecommerce discovery involves optimizing how products appear in AI product search, recommendations, and visual browsing experiences. AI-driven recommendation systems analyze customer behavior, preferences, and context to deliver more relevant results and personalized suggestions.
How Customers Discover Products Online:
- Search: Using site search, Google, or marketplace search to find items.
- Browsing: Exploring categories, collections, and curated lists.
- Recommendations: Discovering products through AI-based suggestions or “similar items.”
- Social Media & Ads: Finding fashion products through influencer posts and targeted ads.
How to Improve Product Discovery in eCommerce:
- Use AI tools for online product discovery to personalize search and recommendations.
- Optimize metadata, product titles, and taxonomy for better search visibility.
- Implement visual and semantic search for intuitive exploration.
- Continuously test and refine the discovery experience using analytics and customer feedback.
Why It Matters?
- Enhances customer experience by making products easier to find.
- Increases conversion rates and product visibility.
- Strengthens brand engagement through personalized discovery journeys.
- Helps fashion retailers reduce bounce rates and improve site performance.