Product Metadata
What is Product Metadata?
Product metadata is the descriptive information about a product that helps define, categorize, and identify it in an eCommerce catalog. This includes attributes like product type, color, size, material, SKU, and tags. Proper metadata for eCommerce ensures products are organized, searchable, and accurately represented online.
Product Metadata in Fashion eCommerce
In fashion eCommerce, product metadata examples for fashion eCommerce include tags for clothing types (e.g., dresses, jackets), materials (e.g., cotton, leather), colors, sizes, and styles. Metadata also includes structured information like product IDs, brand, and pricing. Correct metadata improves catalog management, product filtering, and customer navigation.
How to Optimize Product Metadata?
- Use clear, consistent attribute names and categories.
- Include relevant keywords for SEO (metadata optimization).
- Ensure all products have complete metadata for better searchability.
- Regularly update metadata to reflect new trends, collections, and product variations.
- Use automated tools like Pixyle AI to generate and maintain accurate metadata at scale.
Why it matters?
- Enhances product discoverability in search engines and internal site search (how to optimize product metadata for SEO).
- Improves filtering and navigation for shoppers.
- Ensures consistency across large product catalogs.
- Reduces errors and enhances customer trust by providing accurate product information.
- Supports data-driven decisions for merchandising, marketing, and inventory management.