Site Search
What is Site Search?
Site search, also known as internal site search or on-site search, is the functionality that allows shoppers to find products directly within an eCommerce store. A strong product search system helps users locate items quickly, improving engagement and conversion rates.
Site Search in eCommerce
In fashion eCommerce, site search is a key part of the shopping journey. It combines smart algorithms, filters, and intuitive search UX to deliver relevant product results based on keywords, categories, and attributes. AI site search enhances this by understanding shopper intent, synonyms, and natural language, providing more accurate and personalized results.
How to Optimize Site Search for eCommerce:
- Implement AI site search best practices, such as autocomplete, typo tolerance, and visual search.
- Use analytics to track popular queries and zero-result searches.
- Optimize product metadata and attributes for better search relevance.
- Continuously refine algorithms to improve personalization and accuracy.
Why Internal Search is Important?
- Increases conversions by connecting shoppers with relevant products faster.
- Enhances the user experience through intuitive navigation and discovery.
- Reduces frustration and bounce rates for high-intent shoppers.
- Provides insights into customer behavior and trending search terms.