Time-to-Market

What is Time-to-Market?

Time-to-market (TTM) refers to the duration it takes to develop, prepare, and launch a product from concept to availability for customers. Also called product launch time or speed-to-market, it is a critical factor in staying competitive, especially in fast-moving industries like fashion.

How Automation Speeds Up Product Launches:

Using AI and automation can streamline processes such as catalog updates, product tagging, content creation, and inventory management. By reducing manual tasks, retailers can accelerate go-to-market strategies and ensure timely product rollouts.

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Time-to-Market in Fashion eCommerce

• Automate product data creation to reduce launch delays.
• Use AI-driven tools to standardize metadata and attributes across platforms.
• Integrate with marketplaces and PIM systems for seamless cross-channel launches.
• Monitor time-to-market benchmarks to identify and optimize bottlenecks.
  
  

Why Time-to-Market Matters?

• Faster product launches increase revenue opportunities during peak seasons.
• Supports agile response to market trends and consumer demand.
• Enhances operational efficiency and reduces the risk of missed sales.
• Improves competitive positioning in a rapidly changing retail landscape.

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