July 29, 2022
Businesses in the online marketplace encounter challenges every single day.
To make things worse, besides these everyday challenges, there are also bigger threats you will need to face head-on if you want your brand to thrive.
These threats can arise from customers, products, and your approach to sales and marketing.
However, if you have a solid strategy in place, you can address these challenges properly.
In this post, we’re going to look at the biggest fashion eCommerce marketplace challenges, and offer tips on how you can solve them.
According to the US eCommerce by Category 2022 report by eMarketer, retail eCommerce sales will go over $1 trillion in 2022.
Despite supply chain issues and staffing shortages, as well as inflammation concerns, there are expectations that the eCommerce growth will return to the same levels as it was in the pre-pandemic period.
Moreover, according to Statista, the compound annual growth rate (CAGR) of the eCommerce fashion industry is likely to reach 14.2% between 2017 and 2025.
There’s more good news for those in the online fashion marketplace. Namely, 65% of customers expect to use more digital shopping channels in the future.
To help you grow your business, we’ve compiled a list of the top online fashion marketplaces to watch out for in 2022.
ASOS is the home of over 850 third-party brands, and it offers an abundant choice of products to its shoppers.
They’re dedicated to providing all sizes (which they have plenty of) at the same price, and they promote a healthy body image.
ASOS also makes a statement about respecting the rights of every person in their global supply chain.
They claim to have support and high ethical standards for their suppliers.
Depop defines itself as the fashion marketplace where the next generation can discover new items.
They aim to make fashion less wasteful, and more diverse and inclusive.
It was originally a platform where you would come to sell your old clothes, but in recent years it has evolved into something much bigger.
On Depop, friends, and creatives worldwide can see the things you buy and sell, like, and can be inspired by you.
FARFETCH is a leading global fashion marketplace that offers products from high-end designers from all over the world.
Shoppers get an extensive selection of truly luxurious products on one single platform. Its mission is to connect consumers, curators, and creators of luxury fashion.
Today, FARFETCH serves customers from over 190 countries and has items from over 1,400 brands.
Debenhams was a department store chain operating in different countries.
In 2021 they closed all physical stores and ceased physical operations.
Then, their online operations get bought by The BooHoo Group, an online-only exclusive retailer.
Now, they have a loyal and long-standing customer base, and a growing number of new brands joining them.
They rely on the relationships they built with their suppliers to provide customers with trendy pieces for a great price.
Even though Amazon isn’t exclusively a fashion marketplace, a lot of brands find Amazon attractive when it comes to selling their items.
Amazon is one of the most visited websites in the world, and it sells over 12 million different products.
Even though the products you sell will greatly determine the issues you face, there are some more general challenges that every seller comes by.
If you’re selling on someone else’s marketplace, you could encounter issues with customer loyalty.
For instance, if another seller’s packages are delayed or they send an incorrect order, the customer might decide to not purchase anything from that marketplace.
The way that someone else sells their products can influence your sales as well.
One way to fix this is to provide customer service directly through your agents and channels when you can.
This way, your brand will be associated with a positive customer experience.
There have been many financial crises in the past, and we don’t know when the next one will happen, especially in uncertain times like the one we live in.
You can be stuck in a situation facing market volatility, recession, or any other type of economic uncertainty.
The first thing you should do in such a situation is to focus on retaining your customers.
Keep your existing customers satisfied with policies and rewards that deliver high-quality service.
If your current suppliers have become too expensive, try to find cheaper alternatives.
Lastly, making your team happy could result in a performance boost that will improve customer service levels and sales.
Security issues can harm your reputation, the trust your customers have in you, and your overall store.
Over the years, we’ve seen that fashion brands aren’t an exception when it comes to cyber-crime since many large retailers and brands have fallen victim to threat actors.
The solution to data breaches is keeping your systems up to date and investing in leading technology.
Enforce strong security stands, use software that understands compliance regulations within the fashion industry, and improve passwords across your company.
SEO is constantly evolving, with new rules coming out every year.
In addition, there’s increased competition from social media posts and ads, making it harder to become a top-performing page.
To boost your SEO efforts, build a user-friendly website and create navigation that is easy to use.
Use high-quality visuals that will keep visitors engaged, and drive traffic by optimizing for relevant keywords.
With the accelerating rate of digital transformation, altered consumer behavior, and diversity growing, the fashion industry constantly confronts new challenges as it tries to cater to its customers.
Even though the journey of your fashion brand won’t always be smooth sailing, the challenges that come up can be overcome with a good strategy.