November 29, 2022
With the holiday season ahead of us, shoppers everywhere are getting ready to stay at home and buy their gifts online.
In 2020, for the first time in history, smartphone purchases were responsible for more than $50 billion in seasonal sales.
Advancements in technology and the growth of marketplaces have made it incredibly easy to buy and sell goods online.
As companies started doing business online during the pandemic, the trend toward digitalization moved ahead at lightning speed.
Online shopping is on the rise, and global eCommerce revenue is expected to grow to $7.4 trillion by 2025.
The number of online shoppers is skyrocketing.
With their emotions running high and wallets strapped, customers during the holiday season are looking for companies that will provide them with convenient solutions to make their lives better and easier.
However, another thing that is skyrocketing is the companies competing for their money and attention.
Businesses need to do everything in their power to stand out in such a huge pool of competition.
One of those ways is to provide an excellent product discovery experience.
Suggested read: Product Discovery Guide
Retailers should make sure their website has a high-quality product discovery experience, using advanced solutions that tap into machine learning and AI to help customers find what they’re looking for.
Product discovery, when done properly, can provide a fashion eCommerce marketplace with more chances to improve customer loyalty, average order value, and conversion rate.
Customers aren’t only looking to purchase a product, but also a seamless experience around buying that product.
In this section, we will discuss some of the ways you can improve product discovery to help your shoppers during the holiday season.
According to Digital Commerce 360 reports, 42% of retailers say that a more refined website that would meet the needs of their customers better is one of their biggest challenges for the following year.
Suggested read: Biggest Fashion Marketplace Challenges and How to Solve Them
One of the main things you should may attention to if you want a sophisticated website is eCommerce search enrichment.
When you understand the shopping goals of your audience, you can exactly pinpoint what they want and help them locate it by using your product search engine.
The key to success is accurate and fast search results provided by your search engine.
Major retail sites can provide immediate results when shoppers type in just a few letters of a query.
To be able to stay in the game, you also need to provide that capability.
Not only is the speed of the search results important, but the quality is as well.
Your search engine needs to generate relevant results for your users, and this is done by having your data neatly structured and organized.
Once these two things are covered, shoppers are going to have a much more pleasant experience and leave your website with exactly what they need.
Suggested read: 5 Tactics to Improve Site Search for Second-Hand Marketplaces
Chatbots enable users to interact with you in real-time - something that every user wants. AI chatbots are a great way to help your customers out in their product discovery process.
According to statistics, companies that use chatbots save up to 30% on customer support costs.
The algorithms will evaluate the profile of your customers, their purchase and browsing history, and what product they’re currently viewing to provide them with suggestions and recommendations.
Visual search is exactly what the name says: customers use images to search for products.
They upload an image into the search bar, and the search engine tries to find products that match the ones in the image or provide additional suggestions like similar products.
Visual search brings in great search results and it’s much easier and faster than traditional site search.
This feature has become an essential part of the global eCommerce market and will continue to grow over time.
Unless brands adapt to this trend and include visual search in their strategies, they’re going to have to fight hard for their spot on the market.
Companies that have included visual search on their website have already secured their place in the game.
Suggested read: The Essential Guide to Visual Search in Fashion Ecommerce
Manual recognition and labeling of product features take a lot of time and effort - time and effort you could be investing in a lot more important aspects of your business.
AI-based tagging allows businesses to efficiency tag products and improves items’ visibility in relevant searches.
For instance, as an online fashion marketplace, your tags could refer to material, size, cut, color, and more.
A website that is difficult to navigate, confusing, and congested does not equal an ideal shopping experience.
If this is the situation, customers will have a hard time trying to locate what it is they’re trying to buy.
For this reason, you need to think about the website architecture of your site and optimize it.
Make your website intuitive and accessible by following industry standards and best practices.
Ensure that the menus, search bar, navigation bar, and other important elements of your site are easy to find and use.
People who have never been on your website should have an easy time locating things, especially if they’re looking for a particular item.
The world of retail is demanding and competitive, with little room for error, and new levels of uncertainty and complexity on the horizon.
We hope to help retailers rise to the challenge by sharing how different methods and technology approaches can address these issues and drive success during the holiday season.
To see how you can improve your shoppers’ product discovery experiences, book a demo with Pixyle!