April 20, 2022
Remember the last time you were struggling to manage your catalog, arrange payments, and process orders at the same time?
All those tasks can be extremely time-consuming! And as your business grows, managing back-office operations becomes more demanding.
It’s at times like these when the need for eCommerce automation becomes apparent.
Automation is the savior of the modern way of working. And there are plenty of tools available that can do the heavy lifting for you, so you can focus on what you know best - growing your business.
eCommerce automation is the process of using technology to minimize human input and convert manual tasks into automated workflows.
Today, an ever-increasing number of eCommerce businesses are turning to automation of different types to keep up with changing demand and rising customer expectations.
Here are some good reasons why automation works wonders for eCommerce businesses:
In other words, automating your business operations not only helps you get things done faster but also enables you to improve quality by minimizing human error and ensuring consistency and accuracy.
Now that you know the benefits of eCommerce automation, let’s deep dive into the ways automation can help you scale your eCommerce operations.
From marketing to back-office operations, multiple processes can be automated and luckily there are tools available for most of them.
Here are a few examples.
These are just a few of the possible eCommerce automation software you can use.
Wondering how they can help you in your day-to-day?
Keep on reading for some practical tips that can help you kick off your eCommerce automation journey.
Different types of software can handle different types of tasks and create seamless workflows based on your needs.
Depending on your needs and pain points you can pick different automation tools to free up your teams’ time, improve performance and increase operational efficiency.
Automatic product tagging helps you create cleaner, richer catalogs for your eCommerce store.
Pixyle’s automatic tagging solution uses visual AI to recognize fashion items on images, assign an attribute, and help you group items in your catalog.
Automatic tagging comes with many benefits including efficiency gains, richer and more consistent data, and even powerful analytics that help you understand what your customers like and personalize their journey.
Suggested read: The Complete Guide for Automatic Product Tagging in E-Commerce
Showing online store browsers out-of-stock items can result in a frustrating customer experience that eventually might drive away potential customers.
Tools like Woocommerce will help you to get notified when products are low or out of stock, so you can remove them from the listing until you get the new supply.
You can also set up Woocommerce and similar tools so they automatically hide out-of-stock items from your online store pages.
Cart abandonment is one of the biggest pain points for eCommerce businesses. One of the most effective ways to recover abandoned carts is retargeting customers with email reminders.
Klaviyo and similar software allow you to set triggers and automatically send email reminders to the customers so they can complete their orders.
Also, there are some available integrations between transactional email and eCommerce platforms you might want to check.
Showing product recommendations based on your customers’ taste and personalizing their journey can significantly increase your conversion rates and average order value (AOV).
Pixyle’s personalized recommendations solution uses visual AI to understand what customers like and deliver personalized product recommendations to every shopper, based on their behavior and intent.
You can choose to hide some items from browsers, but what if you have some best-sellers that are always popular with your customers?
In situations when your best-sellers have run out of stock, you might give customers the option to join your waiting list to receive a restock notification.
Tools like Back in Stock enable you to notify customers when specific items are back in stock.
This is an option almost all eCommerce stores have. If you still don’t use an automatic restock notification tool, now might be a good time to explore available options.
Like any other business, one of your OKRs is probably need expanding your social media reach and engagement.
Staying consistent is easier said than done.
Thankfully, you can use a scheduling tool like the Shopify app Post Studio - Auto Post that allows you to automate your social media calendar and make staying consistent less hard work.
Shoppers trust social proof more than they trust your product images and descriptions.
That’s why showcasing 5-star reviews from satisfied customers is key when it comes to increasing conversion rates and building a highly profitable online store.
VerifiedReviews is a reviews platform that allows you to send personalized review requests via email. It also allows you to create branded review widgets and display handpicked customer reviews for each product.
Now that you know the importance of eCommerce automation and got some extra tips on how to automate your eCommerce business, it’s time to put it to work.
Where will you start?
Test Pixyle with your own data
can help you increase AOV