March 22, 2022
Increasing shopping cart conversion rate is one of the main objectives of every online store. The formula is simple:
Higher shopping cart conversion rate = more revenue and improved profitability.
However, achieving a higher shopping cart conversion rate isn’t always easy.
In this article, we’re discussing proven tactics that will help you increase your shopping cart conversion rate that go beyond optimizing the checkout page.
We’ll cover different aspects of the user experience:
Keep on reading.
For a shopper to add something to the shopping cart, they need first to be able to find what they want. Your site navigation and search bar is where the customer journey starts. Naturally, this is also where you need to start when trying to optimize your site for conversions.
Website visitors should be able to find products easily. Make sure they don’t have to scroll too much or look for too long.
When aiming for intuitive navigation, make sure that:
To make navigation better, you ultimately need to think about two things.
One is user interface design best practice. UI design helps you create a good interface that’s intuitive and user friendly.
However, you can’t expect to have a well functioning navigation without having good data powering your categories in the back end. That’s why, when you’re trying to optimize your navigation, it’s equally important to improve your product data accuracy and richness.
The search functionality of your store is very important for product discovery.
Customers don’t have time to waste. They need to find what they want fast.
That’s why, in addition to conventional text-based search, you should offer other options. Visual search is a great way to allow your customers to find products in a user-friendly way.
They just need an image of the item they want. Maybe they saw it in a shop window, or, their friend has something they like, so they took a picture.
With visual search, they can simply upload the image without having to think about the words they need to use to describe and search for the item. The result is an array of similar items for them to choose from.
Give our visual AI a test drive
can help you increase AOV
Modern shoppers are impatient and expect a seamless user experience. That’s why one of the essential steps when optimizing for higher conversion rate is optimizing your site’s performance.
If a website doesn't load in three seconds, 53% of mobile users will abandon it.
To make sure your website loads faster, try these best practices:
A lot of shoppers, especially Gen Z browse and shop on mobile. Having a mobile-optimized website and shopping experience is a non-negotiable.
Here’s what to look out for:
The truth is, you’ll never know what works until you test it.
If you’re using a Shopify or WordPress template, don’t rely on it and expect it to work. Every store has a different target audience, and every audience has different preferences.
You still need to do some thinking and the earlier you start doing it, the better.
Test CTA copy, button colors, checkout steps, and everything else you can. It might seem irrelevant now, but it can make a huge difference in your shopping cart conversion rate.
Finally, even if shoppers find what they need, they won’t consider buying if you don’t provide them with enough (and visible) information.
One of the most important aspects in determining whether or not a user will place the product in their cart is the CTA (call to action) button.
If a consumer wants to add a product to their cart but can't find the add to cart button, they will become dissatisfied and exit your website.
The CTA button should be prominently displayed and stand out amongst the other elements on the page.
Use a contrasting color and pay attention to the button’s size - don’t forget to optimize it for different devices.
Here’s how to write top product descriptions:
The interface of your product page is very important for your shopping cart conversion rate. Here’s what to look out for when building your product page:
Suggested read: Product Page Examples That Work in 2022
To show that people find your product useful, use social proof like reviews and ratings.
Place ratings on top of the product page so users don’t have to scroll down.
Also, make sure the best ratings are first on the list so people can focus on the benefits right away.
Your shipping policy has to be transparent and easily visible. If visitors want to buy an item and they see that you charge more than they thought during checkout, they’ll leave.
If you have free shipping, make sure you highlight it, like the example below:
Creating a personalized journey helps you create a store that customers fall in love with and enjoy browsing.
Sephora does a great job using similar recommendations.
Offer the user items related to the one they’re looking at. This tactic could delight customers and increase your shopping cart conversion rate.
Make sure the products you offer are relevant and personalized to the user behavior. This way, they’ll be motivated to add more items and your store will get an increased Average Order Value (AOV).
These are some things you can do to customize the checkout process:
Include a chatbot or another live chat option on your website. This allows potential purchasers to obtain answers to their inquiries immediately without having to look for your contact details.
If customers have to look for contact details for too long, they may grow bored or conclude that you aren't legitimate and go on.
Increasing your shopping cart conversion rate is essential to a successful online store.
We hope we’ve given you a few ideas on how you can optimize your store to retain customers, create a seamless experience, and increase revenue.
If you’d like to learn more about how to use AI personalized recommendations and visual search to delight website visitors and make sure they discover products quickly, schedule a custom demo with our team today.