March 15, 2022
Believe it or not, although there are tons of online stores out there, many eCommerce businesses still struggle to create a high-quality product page that actually works. And if this sounds like you, don’t worry - we have you covered.
In this article we share some of the best eCommerce product page design examples, go through what makes a good product page, and help you improve your current product page layout.
Without any further ado, let’s start!
Knowing what a product page is isn’t the same as knowing how to make a good one. In other words, creating a captivating product page doesn’t include loading up the page with random (and often) unnecessary content and tons of product images.
Hence, the first step to understanding what makes a good product page is learning what features, information, and content needs to be included.
In general, it all comes down to several must-haves:
While there aren’t one-size-fits all rules when it comes to creating the best eCommerce product page design, the tips we just shared are more than simply a good start.
Before we dive straight into the product page examples, we’d like to further highlight the importance of product pages, and why having a great one matters so much.
To do so, we include several informative statistics that prove how significant product content is for every online business:
And now - onto the eCommerce product page examples!
Being one of the leading eCommerce stores may not be easy, but Asos knows how to do it effortlessly. And all it takes is one glance at one of their product pages to realize this.
Namely, Asos is known for its:
…its videos displaying most items as if in real life (especially great with delicate clothing items).
This is one of those eCommerce product page examples that will make customers fall in love with the world of aromatherapy.
Pilgrim provides prospective buyers with the following:
… the detailed customer reviews along with images of their happy customers.
When we deal with a brand such as Nudie Jeans we aren’t just talking about some of the best jeans designs out there - we’re talking about some of the best eCommerce product page examples too!
And it shouldn’t come as a surprise. After all, Nudie Jeans is known for its product pages with:
… its Compare view, which allows users to compare items in the following categories: Rise, Waist band, Seat, Thigh, Knee, Calf, and Bottom (you can take a look at the image above from greater clarity).
Improve the customer experience with product recommendations
can help you increase AOV
If you’re a business owner who’s not just on the lookout for the best eCommerce product page examples, but a way to educate your potential clients as well - Lush is the business worth checking out then!
Lush provides potential customers with the following information:
… the detailed list of ingredients under their product descriptions (plus, there’s a link for each ingredient which takes you to a separate website where you get to read all about that specific ingredient!).
All in all, the way you display your items in your online store can definitely impact potential customers as to whether they’ll make a purchase or not. That’s why having access to some of the best eCommerce product page design ideas is important.
After all, your products/services and the way you show them to the world can either make or break your business.
If you want to know how we can help, make sure to check out our live demo now to experience the visual AI technology that might be just the thing your online business needs.