AI & eCommerce Talks #1

In February, we hosted a webinar with Matt Dawson and Frances Fountain where we explored how AI is transforming fashion e-commerce. The session focused on how AI is helping brands make smarter, faster decisions in areas like merchandising, operations, and demand forecasting.

Matt shared how automation is speeding up processes that used to take hours, while Frances explained how AI is boosting efficiency at Fabletics by improving inventory management and streamlining team workflows.

The key takeaway? AI is no longer just a buzzword. It’s already delivering measurable impact and driving change in the fashion industry.

Moderator: Svetlana Kordumova - Founder and CEO of Pixyle AI

Speakers:

• Matt Dawson - Merchandise Director
• Frances Fountain - Director of Buying & Merchandise Planning at Fabletics
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Watch the full recording now →