Bounce Rate

What is Bounce Rate?

Bounce rate measures the percentage of visitors who leave a website after viewing only one page, without engaging further. It’s a key indicator of how effectively a page captures user interest and encourages exploration.

Bounce Rate in eCommerce

In fashion eCommerce, a high bounce rate on product or landing pages may indicate issues like slow load times, unclear messaging, poor visuals, or irrelevant content. Monitoring bounce rate helps identify where user experience improvements are needed.

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Why It Matters?

• Signals engagement and content relevance.
• Helps diagnose UX or performance issues.
• Reducing bounce rate can increase conversions and session duration.
• Guides optimization of product pages and navigation paths.

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